![]() Add into that Amazon Instant Video - which has yet to be released to any proper Android devices outside of Amazon's ecosystem - and a wealth of other apps, and Amazon has quickly become a digital force to be reckoned with.Īnd with Fire TV, Amazon has made a huge play not just for your television, but for your living room and bedroom.Īt its heart, Fire TV is an Android device, running Amazon's on a customized version of Google's open-source operating system, powered with the same internals you'd find in smartphone or tablet. Then it gave us a device of its own to make the best use of it. First Amazon built up its app repository. Think Amazon's FireTV, the company's first real set-top box, as a logical extension of everything it's built thus far. When it comes to Android, Amazon's always gone its own way, first with its own app store, then with the Kindle Fire tablet and now with Fire TV.
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